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- Intercom's 50 webinars a quarter
Intercom's 50 webinars a quarter
Here's how they manage
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Featured app • Goldcast
A webinar is an hour of raw material
Most of it goes into a folder after the live session and stays there. Goldcast runs the webinar or event, then its Content Lab cuts the recording into clips, blog posts and social posts, so one session keeps working for weeks instead of an afternoon. It syncs with HubSpot, Marketo, Eloqua and Salesforce, so attendance turns straight into pipeline data. Intercom runs more than 50 webinars a quarter on it, with up to 5,000 registrants each. Brandwatch reports post-event content arriving 92% faster, and FullStory cut event setup from six hours to fifteen minutes.
What is it:
A video platform for B2B marketers that runs webinars and events, then turns the recordings into clips, blogs and social posts.
Who is it for:
Demand gen, content and events teams who run webinars regularly and watch most of the recordings go unused.
Alternative to:
ON24, Zoom Webinars, BigMarker, Livestorm, Riverside, or an editor working through the recording a week after the event.
Why we like it:
We like Goldcast because the event and the content that follows come out of the same place, so nothing gets left in a folder.
Explore more app discoveries
Missed a previous issue? Don’t worry! Catch up on all the incredible apps we’ve featured in past issues and find hidden gems you might have overlooked.
 | A spend management platform that manages corporate cards, expenses, invoices, procurement, and travel in one place. |
 | A user research platform that recruits participants, runs the study, and summarises what people actually did with your product. |
 | An all-in-one recruiting platform combining applicant tracking, sourcing, scheduling, and analytics for evidence-based hiring decisions. |
 | A compliance platform that automates evidence collection for SOC 2, ISO 27001, HIPAA and more than 35 other frameworks. |
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