- Serchen Daily
- Posts
- Most churn numbers are wrong
Most churn numbers are wrong
Plan changes skew them
This edition is brought to you by |  |
Featured app • ChartMogul
Churn is only as good as the billing data
Most churn and recurring revenue figures are built in spreadsheets that miss upgrades, discounts, refunds and currency swings, which is why finance, sales and product rarely quote the same number. ChartMogul builds MRR, ARR, churn and retention straight from billing data in Stripe or QuickBooks, handling multiple billing systems, free trials, add-ons, usage-based fees and multiple currencies, and it separates exchange-rate effects from genuine expansion. Its AI analysis then combines billing with product usage and CRM data to explain what is moving. More than 3,000 software companies use it, including Buffer, Todoist and Pitch.
What is it:
A subscription analytics platform that turns billing data into accurate recurring revenue, churn and retention metrics, with AI analysis on top.
Who is it for:
Founders and finance teams at SaaS and subscription companies who need one set of metrics everyone believes.
Alternative to:
Baremetrics, Paddle ProfitWell, Stripe's built-in reports, or a revenue spreadsheet rebuilt by hand every month.
Why we like it:
We like ChartMogul because the numbers come straight from billing, so every team starts from the same churn figure.
Explore more app discoveries
Missed a previous issue? Don’t worry! Catch up on all the incredible apps we’ve featured in past issues and find hidden gems you might have overlooked.
 | A powerful insights platform that turns feedback into actionable business insights. |
 | An AI notepad that turns your meeting notes into clear summaries and next steps. |
 | A managed VPS hosting with dedicated resources and expert help managing your server. |
 | An employee onboarding platform coordinating HR, IT, and managers through each new hire's first months with AI-built ramp plans. |
Sponsor • Instantly AI
Paste Your URL, Get an AI Sales Agent
Drop your website URL into Instantly and it builds an AI Sales Agent that finds leads, runs your outreach, and books meetings automatically. Setup takes minutes, and the pipeline runs on autopilot.
What You Get:
Instant setup: Paste your site and Instantly creates a ready-to-go AI Sales Agent tailored to your business.
AI-powered outreach: Personalized campaigns go out at scale, with reply rates of 20% or more.
AI Reply Agent: Interested leads get answered and booked automatically, no manual chasing.
Smart workflows: Leads are routed, tagged, and nurtured the moment they reply or visit your site.
Revenue-focused analytics: Track opportunities, pipeline, and conversions, not just vanity metrics.
Used by agencies, sales teams, and founders who want more meetings without the manual work. Start getting clients for your business with Instantly AI.
Latest posts
Explore the latest insights on the Serchen blog, with software buying advice, reviews, and practical guides for smarter business decisions.
📢 Display Advertising Software Has a Depth Problem
Learn what display advertising software does, what separates capable platforms from shallow ones, and how to buy with confidence.
📚 AI-Powered LMS Platforms Change Corporate Training
Learn what to look for in an AI-powered LMS to improve content creation, compliance, engagement, and training visibility.
⚖️ Docketing Software Separates Law Firms That Scale
Learn what docketing software does, what separates good platforms from great ones, and how to choose the right fit for your firm.
👔 Dry Cleaning Software Knows Your Shop Better
Learn what dry cleaning software manages, what separates good platforms from great ones, and how to choose the right fit for your shop.
📣 Creatio AI Agents for Marketing: Turning Interest into Leads
Discover how Creatio AI Agents help teams build segments, create content, launch campaigns, and turn interest into qualified leads..
