"Software that works beats software that impresses"

Halloween's over, but plenty of tools still wear a costume. They look impressive in demos, promise transformation in discovery calls, and disappear when you need actual results. You know the pattern: slick interface, ambitious roadmap, zero impact on the metrics that matter.

This month's picks are different. They handle the busywork that typically fragments attention and burns through hours. Real-time collaboration without the setup overhead. AI that answers customer questions and closes sales while you sleep. Creative tools that turn prompts into polished assets in seconds. These apps don't add complexity. They subtract it. The result? More execution, less coordination. More capacity for strategic work that actually moves your business forward.

Serchen's top 10 for October are below. One or two might just replace three tools you're currently tolerating.👇​

October’s Top Pick

1. tldraw

Category: Collaborative Software

tldraw is a free browser-based whiteboard that lets anyone sketch, plan, and collaborate instantly without setup or logins.

Highlights:

• Zero setup, instant collaboration with anyone

• Infinite canvas for any project or workflow

• Free forever with no feature limits