Featured app • Persado

Know which words worked, and why

Most marketing copy ships on a hunch. Someone writes three versions, the team picks a favourite, and the numbers come back weeks later with no way of telling which word did the work. Persado scores every variant against 120,000+ campaigns and over a million A/B tests before anything goes out, then shows which element moved the result and by how much. For regulated brands it runs the compliance check during generation rather than after, which is where most of a 12-week production cycle quietly disappears. Ally Financial doubled click-through rates and lifted new accounts by 57%.

What is it:

An AI content platform that generates, scores, and compliance-checks marketing copy for regulated industries before any of it ships.

Who is it for:

Marketing teams in banking, insurance, and fintech, where every asset needs legal sign-off and nobody can afford a guess that fails review.

Alternative to:

Phrasee, Anyword, Jasper, Writer, or three versions in a doc and a gut call on which one to send.

Why we like it:

We like Persado because it names the word that moved the number, which is the part standard A/B testing never explains.

Explore more app discoveries

Missed a previous issue? Don’t worry! Catch up on all the incredible apps we’ve featured in past issues and find hidden gems you might have overlooked.

Sponsor • FullEnrich

Turn Incomplete Lead Lists Into Reachable Prospects

FullEnrich searches more than 20 data providers to uncover verified work emails and mobile numbers that other tools may miss. Instead of paying for several databases and checking them one by one, you can enrich your contacts through a single platform.

Where FullEnrich Makes the Difference:

• Search across multiple data sources: FullEnrich checks providers in sequence, giving each contact more opportunities to return a useful result.
  
  

• Reach more of your target accounts: Add verified work emails and mobile numbers to prospects already sitting in your CRM or spreadsheets.
  
  

• Spend less time researching: Upload a CSV and let FullEnrich handle the search instead of manually checking profiles and company websites.
  
  

• Keep your current workflow: Enrich leads through CSV uploads, CRM integrations, no code tools, or the FullEnrich API.
  
  

• Use credits on successful results: Credits are charged when contact information is found, helping you get more value from your enrichment budget.

Start with 50 free credits and test FullEnrich using your own prospect list. No credit card is required, so you can compare the results with your current data provider before committing.

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