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- Your pipeline is fiction
Your pipeline is fiction
Built from actual conversations
Featured app • Claap
Pipeline numbers that come from the calls
Every forecast rests on fields a rep filled in from memory, usually at the end of a long day and usually a little optimistically. Nobody is being dishonest. It is just that the conversation where the real signal appeared happened three days ago and nothing captured it properly. Claap records every call, meeting and email natively, with nothing joining the meeting for a buyer to ask about, then writes structured notes, fills CRM properties including custom fields, and scores each deal against MEDDIC, BANT or SPICED. Managers get call reviews and scorecards built from what was actually said rather than gut feeling. Through MCP the same labelled data feeds your own AI tools. Qonto, Revolut, Payfit and Brevo run their deals on it.
What is it:
An AI sales platform that records every conversation without a bot, then enriches your CRM and coaches reps from real calls.
Who is it for:
Sales leaders who forecast off CRM data their team fills in by hand, and want it to reflect what was actually said.
Alternative to:
Gong, Fireflies, Avoma, Modjo, Jiminny, Clari Copilot, or a rep typing up notes from memory at six o'clock.
Why we like it:
We like Claap because there is a free plan and the pricing is published, so you can test it on real calls before anyone has to book a demo.

Explore more app discoveries
Missed a previous issue? Don’t worry! Catch up on all the incredible apps we’ve featured in past issues and find hidden gems you might have overlooked.
An agentic support platform built for B2B teams, where AI agents investigate and resolve customer issues across Slack, email, and chat. |
An AI-powered customer engagement platform managing WhatsApp, Instagram, and Messenger in one shared inbox. |
An AI-powered authoring tool that builds full eLearning courses right inside PowerPoint. |
A document management software that organizes documents into cabinets, drawers and folders. |
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